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In 1911, just after his military service, Leonello Morelli begins (in a cellar of his house) to mix alcohol with aromatic herbs: in this way he realised his own passion, born in the bar of his father. After he verified that his regular customers liked his mixtures, he decided to extend the commercialisation of these mixtures also in the neighbourhood:
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in this way the L.MORELLI & FIGLIO company (L.MORELLI & SON) was born. This company has worked uninter- ruptedly except for short periods during the two world wars. The son at the beginning, then the nephews and the grand-nephews have inherited the art of bottling smells and savours subtracted to the nature keeping unaltered the artisan systems, the ancient recipes, the passion for the highest quality.
Since 1924 (year in which the company has received the first appreciation, a gold medal at the "Mostra Campionaria" in Cascina) the company has gained many prizes which witness the quality of its products, more and more appreciated even without a special advertising.